Yes! 50 Secrets from the Science of Persuasion

Small changes can make a big difference in your powers of persuasion.

• What one word can you start using today to increase your persuasiveness by more than fifty percent?
• Which item of stationery can dramatically increase people's responses to your requests?
• How can you win over your rivals by inconveniencing them?
• Why does knowing that so many dentists are named Dennis?

Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests?